Face It – Your Business Can’t Survive without Social Media!

Social media is probably one of the most essential tools in today’s business. It may be difficult for businesses to survive without LinkedIn, Twitter, and Facebook accounts as they help to increase customer base and generate leads. While Facebook has over 800 million users, Twitter has about 200 million users. In addition, a blog with regular comments goes a long way in enhancing business effectiveness.

Benefits of Choosing Social Media Marketing

Those who stop to ponder over the benefits of social media marketing are probably not aware of the immense importance of social media. When you make your presence on social media sites, customers begin to trust you because you are interacting with them and answering their queries.

Yet another advantage is speed. If your media message impresses people, it readily goes viral and thousands of people become your instant audience. But the real advantage of social media is that your constant presence along with content generation in your field of expertise makes you well-known. The community of followers and contacts respect your authority and trust you.

Social media offers you all the advantages of marketing at literally no cost. Your business reaches hundreds and thousands of people for free. In addition, unlike other marketing strategies, this method is a two-way traffic as you can communicate with your contacts and refurbish your image as well as address their problems.

Tools for Measuring Social Media Marketing Effectiveness

There are several tools that can measure the effectiveness of social media marketing. Some of them are Google analytics, page rank checker, Klout, and HootSuite. Page rank checker will let you know the page rank of your website from 0 to 10 with the help of Google algorithm. Klout is also a social media measurement tool that lets you know your overall influence across networks. The score range in Klout is between 0 and 100.

HootSuite lets you analyze your traffic growth. Google analytics is best suited for testing market effectiveness, while Facebook insight is ideal for clout analysis on Facebook.

Tracking your Social Media Marketing Effectiveness

You will never know how effective your social media marketing is unless you are able to track your marketing efforts. In other words, you need to know how big your audience is. You also need to track different kinds of statistics including their activities, likes, visitors to your blog, and the time they spend there.

There are social media applications that can help you analyze statistics in real time. Cyfe is one such application that will help you analyze data from Google analytics, Twitter, PayPal, Facebook and several other sites. Other than your reach, engagement is yet another measure of your marketing efforts.

Engagement in context of social media means the number of people that engage with your content through subscription or likes. It includes comments, retweets, sharing of your posts, youtube ratings, and clicks. Finally, conversions let you know the number of people who have taken an action in repose to your content which includes lead generation, sales, and registrations.

Social media is only as good as its effectiveness. So, just being present on social media sites does not promote your business efforts. But if you are active on social media sites, you need to know how effective your campaign is. In other words, your efforts need to be measurable for which there are several tools you have for utilization.


Contact Miller Creative Strategies to learn more!

3 Reasons Why Your Business Should Integrate Its Social Media & E-mail Marketing

It is important for businesses to understand that both social media and email are excellent marketing tools. So, it is not the question of choosing one as the debate has been framed over the last few years. But the question to ask is how the two can be utilized together for optimum efficiency and to achieve business goals.

Social Media Complements Email Marketing

The inclusion of social media tools in the email campaign extends the reach of the email campaign. Links to tweets, likes, or shares on Facebook and other social media sites in email strengthens your reach. You may use social media to maximize your ROI for email campaign if your subscribers are ready to share an offer you mailed them. This might possibly drive new subscribers enticed by your offer.

You may possibly improve your brand’s reputation and awareness with the help of social media tools. Your customers speak their minds through social media. But the open discussion there makes you more popular if you are ready to communicate with honesty and sincerity. Constant communication will more likely endear them to you. Social media tools can be effectively utilized to grow your email list and similarly your email list can leverages social networking. One way to incorporate this is by integrating your newsletter to the Facebook landing page.

Social Media to Boost ROI of Email Marketing

While email marketing campaigns can be costly, using social media for marketing costs nothing. So, one can possibly think of using social media to increase the ROI of email campaigns. This can be done using several strategies. If your offer interests your customers they may likely share the offer with their friends. Sometimes, you may have to motivate them to share by offering incentives.

You may indicate the same offer in your email campaign. Additionally, when you discuss the same offer on social media pages, such as Facebook or Twitter, you will likely drive fresh subscribers enticed by the offer you made.

So what you are basically doing is using email campaign to bring new subscribers to your Facebook or other social media page where you already have a large membership. Some of these new subscribers as well as the old subscribers can be active influencers who will already have a large set of friends and associates. So, your campaign has the potential to go viral.

Social Media can Improve Brand Awareness When Used with Email

Social media has a huge potential. It makes your product more visible than ever before. The notion of brand image was, until recent times, limited only to companies who could afford to invest huge amounts into campaigns. But social media has opened this opportunity for small businesses as well, without having to invest. While email marketing can enhance your reach, it is only through a social media campaign that you can hope to enhance your brand image. You can interact with a large number of friends or fans—whom a significant percentage are your customers or likely customers. They are people with good or bad comments.

How you respond to these customers determines in a significant way the direction your business can take. Many times people on social media sites are tolerant of follies and mistakes. So, when you explain them through direct interface, the chances are your reputation will soar and you may successfully create the brand image you wanted to.

5 Social Media Practices to Avoid

Online media rooms are the most important part of business promotion, and any online marketing strategy should involve social media marketing. This strategy is one of the most cost-effective ways to promote products, services, ideas, information, or the business itself.

Regardless of its inexpensive nature, any mistake committed during social media marketing can cause businesses to lose more than they can afford. There are a few common social media mistakes that can be avoided to have a better chance of growth in the industry.

When Advertising Turns into Spam

Social media marketing is definitely important but it does not mean that companies should be obsessed about their own ideas. When businesses promote their content too often, viewers would begin to treat it like spam even if the content is innovative. Thought leadership is the most important part of online marketing, and people are more interested in companies that are concerned about customer welfare. Instead of posting content pertaining to customers, if companies engage in non-specific and constant marketing, the advertisement becomes redundant and turns into spam.

Once in a Blue Moon

On the other extreme of social media mistakes, there are companies that are irregular in posting content. Sporadic posts on blogs, Twitter, Facebook, or any other platforms will result in loss of clientele. It is necessary to keep the online audience engaged in business content as you chaperone them into the sales process. Typically, the results of social media marketing are seen over a long period of time. When businesses themselves do not stay focused on connecting with their customers regularly, they become unsuccessful in achieving the aim of their strategies.

Always Run by a Schedule

When it comes to business, nothing should be extempore, especially social media marketing. All content that is up on the Internet is available for public interpretation. When business content for social media is unplanned, there is an avenue for misinterpretation of information that can even cause downfall of large industries. It is true that social media is an informal platform. However, marketing professionals need to be aware that their social media content should to be well-planned with clear information, good language, and well targeted towards niche audience.

Generic will be Lost in the Crowd

Social media is a platform that accommodates people from every industry and all walks of life. Marketing in this platform succeeds when companies target niche buyers with their content and chaperone them towards the sales process. However, if social media marketing is adopted just for the sake of it and marketers post generic content on blogs or social networking sites, they would not be able to connect to their target audience, and their content will be lost in an ocean of audience with varied interests.

The Term is ‘Social’ Media

The whole objective of social media marketing is to build relationships with customers and audience. One of the biggest social media mistakes take place when businesses fail to interact on social media platforms by following other companies, professionals, experts, bloggers, etc. When they do not interact with interested parties by responding to posts, tweets, or comments their marketing efforts become futile. Social media works in both ways; it is a platform for interaction and it requires businesses to actively participate in media activities with their customers, partners, competitors, and other public audience.

Is Your Company Facebook Profile “Dog Ugly”? You May Be to Blame!


Can you believe that Facebook’s Timeline feature is nearly a year old? 12 months later, small businesses are still trying to figure out how to use the visually-driven and slightly complex design to its full advantage. One thing that’s clear is that if your brand page
is ugly, it’s time for an overhaul. While content may be king, an image is still worth a thousand words, and potentially even more. According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content.

Here is a list of things your company might not be doing on Facebook and some ways to ensure that your visual imaging is up to par, so you can build relationships with Facebook’s billion-strong user base:

1. You’re Not Taking Advantage of the Cover Photo

First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect. When the feature first launched, a Facebook rep stated that it was prime real estate to “capture the culture and essence of a brand [so
they] can showcase their products.” Eye-tracking research on social media users indicates the average viewer spends the most time on a brand page examining the cover photo. There’s a myriad of brands using cover photos the right way, and clothing retailer the Gap is a prime example.

gap facebook

Given the fact that 100% of page viewers will pay close attention to your cover photo, you’re probably flubbing your strategy if it isn’t the star attraction.

2. You’re Not Using Visual Content

If you’re relying exclusively on text and links for Facebook posts, your page likely isn’t as appealing as it could be. Images are twice as effective at driving engagement as plain text updates, so it stands to reason that a text-only timeline isn’t catching your
prospects’ eyes.

3. You’re Not Pinning or Highlighting Posts

Facebook brand pages have the option to pin their best posts at the top of their news feed, or alternatively highlight content. By selecting the star-shaped highlight icon, you can change the update’s display to the entire width of your brand page. “Pin to top” is
limited to one post a week, but it holds the post at the very top of the timeline. Your social media fans are hit with a great deal of noise, and sending your prettiest content straight to the top can direct their eyes to your most-attractive content.

4. You’re Not Organizing Your Apps

Directly below your cover photo lie your apps, and the same eye-tracking research indicates they get the second-most attention of any content on your Facebook page. There are currently more than 3,000 options available to companies, which include the
near-ubiquitous photos, video and events. Custom-built apps are also available.  Ensure your options are listed in order of importance to your brand through careful organization. Red Bull does an excellent job of organizing their apps for first-time Facebook page visitors:

Due to the inherently customizable nature of apps, figure out what works best for your brand. The worst thing you can do is not take advantage of this opportunity to stand out.

5. You’re Using Stock Photography

Swapping out photos of your actual staff members for stock photography isn’t doing you any favors. In fact, purchased images of models have been shown to be 95% less effective at generating leads than their authentic counterparts. The company behind the research, Marketing Experiments, speculates that consumers are pretty good at identifying irrelevant images.



While the example above is clearly fictitious, it’s a pretty good illustration of how to not approach social media marketing.  Don’t be boring, don’t be posed, and don’t try to showcase your brand identity by using images you bought online.

6. You’re Not Using Fan-Generated Content

If there’s anything your future social media cheerleaders are bound to adore, it’s seeing that your company actively engages their customers on social media. Mashable Contributor Lauren Drell recommends starting to “embrace and show off your fans – post their pictures and Instagrams.” Is there a better way to spotlight the people who
make your small business possible than spotlighting user-generated content about your product or services? Salad chain SweetGreen does this well on a regular basis:

In an era where visual content is king, taking every opportunity to boost the eye-candy on your small business Facebook page is your best bet for out-marketing your competitors. Through a combination of keeping your content and brand messaging authentic, and knowing basic best practices, your engagement rates will surely soar.




How to Make a Splash With Twitter At Your Next Big Event

Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. But it is tough to know what to do on each social channel, and you need to make sure that you have your entire social marketing strategy really well hammered out well before you start
promoting the event.

A favorite social media tools for events is Twitter, which is extremely powerful for not only marketing and promoting your events, but also engaging and connecting with your attendees in real time. Use Twitter to live tweet, interact with partners and influencers, and drive traffic to your event page.

Although this may be obvious, the first step is to make sure you set up a hashtag to use on Twitter, and make sure this is well publicized. You would be surprised on how often hashtags aren’t leveraged for events. If you are giving a webinar, the hashtag should be announced by the moderator, listed on the slides, and sent out in prior emails. If you are attending a live event, make sure you tweet the hashtag beforehand and include it on promotional materials.

Before an Event

There are three things you really want to keep in mind when promoting an event on Twitter.  You need to schedule series of Tweets about your event, promote your presence at the event to get your network to register, and encourage your partners and influencers to also promote your event.

Build Twitter Lists

Build event lists to include speakers, sponsors and people who are already mentioning your event. Tweet and retweet these influencers within your timeline. This is a great way to introduce your speakers and sponsors to your followers while adding value to the event participants. Additionally, you might also want to build a competitor list to see what your competitors are doing during your event.

Set Up Promoted Tweets

Running promoted Tweets can be a very powerful way to support your events. Run two Tweets with slightly different messaging in a promoted Tweet search campaign that targets relevant hashtags and keywords. Make sure to schedule the campaign to end just before the event begins. During the event, run another campaign targeting the event hashtag with a relevant offer.

During an Event

Whether it is a webinar, virtual event, or a tradeshow, having someone dedicated to manning your Twitter presence will ensure that you engage with attendees and can reply to anyone who might have a question or comment.

Here are some tips to help make your Twitter presence stands out from the crowd:

  • Use a social monitoring tool such as HootSuite to look for mentions before, during, or after the event
  • Retweet and reply back to interesting points and questions from attendees.
  • Encourage employees who are attending to engage by posting updates, photos, and retweeting as well. This can go a very long way and really spread the conversation in real time.
  • Tweet out approved speaker presentations at the start of their session so those in attendance can follow along and not be worried about taking notes.

Live Tweeting

Use Live Tweeting as a large part of our event strategy. Assign your main Twitter
account to one employee and be sure to tweet out a few hours before the event starts with a “Be sure to join us” Tweet followed by another Tweet just before the event such as,“Just getting started with X event”. Make sure to include the event hashtag. It’s important to closely monitor the hashtag and any replies, as there may be questions coming in from registrants.

During the event, tweet out key points and takeaways from the speakers. Twitter users love stats and quotes, so try to include them as they appear in presentations or are quoted by the speakers.


D. Rothman


After an Event

Once the event is over, you can
measure buzz with www.hashtracking.com
and sum up the best tweets with www.storify.com.
Post contest results, submitted photos, and thank your attendees and event
partners for taking time to come to your event. See the Tweet below for an
example of how we thank our partners and attendees.  Also, make sure that
you sit down with your event and social team to go over what worked and what
didn’t. Take notes and refer back to them next time you plan an event. There
are so many unknowns that happen in a live environment, so doing a sync-up
afterwards is crucial.

6 Questions Your Business Needs to Ask about Social Media

In the past companies viewed social as merely posting on sites such as Facebook and Twitter. Now, it is evident that social needs to be part of your entire marketing strategy. You need to learn to leverage social media—for building relationships, listening to the market, promoting content, and influencing buyers even before they’re identified as potential leads. To crush your competition, you have to do more than social media; you have to do social marketing!

As you evolve your social marketing strategy, you need to make sure you have the resources and are prepared to devote time to make an integrated plan.

Here are 6 questions that you should be asking yourself and your team to assess social marketing readiness:

1.  Do we have clear goals for social marketing?

When you are coming up with goals, be as specific as you can and keep these objectives in mind for every initiative you execute.  Assign a key team of business stakeholders to discuss social marketing priorities and strategy. It is important to have a
solid understanding of your business’ personal social marketing methodology and how your team will execute in order to define metrics.

2.  Do we have the human resources to commit to social marketing?

Before you start your social marketing initiative ask yourself if you can allocate the resources needed. Social marketing is about real-time response and continuously updated information—both of which require commitment and dedication.

3.  Do we produce enough quality content to sustain social marketing conversations?

Content feeds the social marketing beast. Audit your existing marketing assets and identify your thought leadership pieces. Also make sure you put a plan in place that will enable you to consistently produce social marketing-worthy content—including blog posts, infographics, videos, and white papers. Remember, your larger content pieces
can be re-purposed into other smaller content pieces. An example is a webinar can be re-purposed into video clips, whitepapers, infographics, blog posts etc.

4.  Is our company website is prepared for social marketing attention?

Before you set up multiple social media profiles and pages, make sure your own website is in good enough shape to handle the attention. Make sure you have set up active social sharing on your website. Prompt your audience to share your content by giving them the tools they need to share your message on your social networks.

5.  Are we are ready to incorporate social marketing strategies throughout the buying process?

Social marketing is not just for the top of the demand generation funnel. It’s important to monitor and track your prospects and customers throughout your sales pipeline. You can use social marketing practices in your lead nurturing, opportunity nurturing, and
customer nurturing. Make sure that you are connected to your audience throughout your buying and customer life-cycle.

6.  Are we are committed to making every campaign social?

As you determine what your campaign calendar looks like for the next six months or a year, you want to make sure that you have a plan to use social to amplify every marketing tactic.  Whether you have just created a new content piece or are running a demand generation campaign, be sure to include social sharing and create tactics
within the campaign that encourage relationship building across your social landscape.

Although it’s tempting to dive right into the various social media sites out there, you need to develop a social marketing plan first. Create goals and metrics will help ensure that the time and resources your organization invests in social marketing are well
spent. It’s important to have guidelines that structure your efforts and guide your participants in the right direction.




D. Rothman

Common Social Media Mistakes to Avoid – Easily!

Social media marketing has grown in popularity as Facebook and Twitter users devote more time to their accounts. Connectivity is at an all-time high, and as a result, corporate brands and organizations are trying to reach potential customers and retain current clients through the medium. However, before marketers can use this tool effectively, they need to be aware of the best practices and potential pitfalls involved.

Here are three social media mistakes to avoid:

1. Spamming. While updating a profile consistently is good practice for social media marketing professionals, too many Tweets or Facebook posts can become spam and begin to annoy brand followers.

2. Being too formal. Social media is an informal and conversational space. Use warm and engaging language to support interaction from followers. Facebook posts or Tweets that seem to be devoid of personality can turn customers off.

3. Disconnected accounts. Connect a social media account to your corporate website and other social media profiles. Consumers are increasingly navigating between a business’ website and its social media accounts to learn about the core values of the brand.

Five Ways to Optimize Your Mobile Marketing Messages

1) Keep your subject lines short.

You have limited surface area on a mobile phone and you want to make sure your subject line has the maximum impact, despite the small space. In order to do so, you should limit your subject lines to 15 characters or under. Also, the most relevant and exciting information should be in the first half of the subject line so that your reader is more enticed to open your email.

2) Always check and edit the text version of your email.

You want your recipient to view your email no matter what device they are on. Although many smartphones can read an HTML email, you want to make sure you cover all of your bases for those that can only read text. You can do this by double checking your text version. In most marketing automation applications, you are provided both a text and an HTML email. Simply go into the text version and edit it so that all links are clear and that images are replaced with text.

3) Keep your body content concise.

This is pretty much a good rule of thumb for all B2B email communication and email deliverability, but it is even more appropriate for mobile emails. Remember that a mobile email reader is likely on the go, so they will merely skim the email for relevant details. If they are having to continuously scroll through the message to get to your point, the chances they will stop reading your email are much greater. Make sure you have all of your important information up front and use bullets, which are great to break up content.

4) Limit your design and pay attention to size.

To make sure all emails are viewable on mobile devices and tablets, a good rule of thumb is to stay between 500-600px wide. Also keep in mind that some phones, like Blackberrys, have an even more limited display at 320px wide. Try and keep this in mind when designing your emails. Additionally, pay attention to the amount of graphics that you include in your email. Remember, on a mobile device graphics can come through as links or blank space and the recipient has a better chance of deleting the message before they even start reading.

5) Make your call to actions clear!

Mobile emails should be short and have limited design, so keep your call to action placement in mind and ensure that it is very easy to follow. If it is clicking through to a landing page, you want make sure the page is also viewable on a mobile device. Another good rule of thumb is to remove any JavaScript, Flash, and pop-ups from the email or landing page, so you have a better chance of everything translating properly.

Why QR Codes are so Important to Your Mobile Marketing Strategy!

A constantly evolving animal giving birth to an endless supply of applications, tools and techniques, digital media has been changing the way marketing works for years.  Nowadays, almost everyone remains wired around the clock thanks to the widespread popularity of smart phones, and the amount of time people are spending on their mobile devices forces marketers to focus efforts on the most effective mobile marketing techniques.  QR code is one such tool that is changing the present and future realities of mobile marketing.

One of the things that makes QR code an appealing option for the marketer is the fact that it holds so much appeal for the consumer.  It’s easy to scan and offers marketers the chance to provide exclusive content, deals and rewards simply for taking the few seconds to check it out.  Verizon Wireless Bay Area EVO² stores is a prime example of the kind of success a well-executed QR code campaign can generate.  For a week at the end of June, Verizon had a QR code posted at the front of their EVO2 stores in the San Francisco Bay area that linked to a Facebook app that offered a free phone that would be awarded upon sharing the deal with a friend.  During that week alone, Verizon’s sales increased 200% and they earned $35,000 in revenue from a campaign that cost less than $1000.

Rewarding consumers with something they care about will be a central focus of any successful QR code campaign and since QR code relies on technology as a medium, there are also technical things that need to be taken into consideration for success.

First and foremost, make your code visible.  Code that is unclear or too small will not scan well, so making sure your QR code has plenty of contrast and is well-sized can make all the difference.  And while QR code may define the future of mobile marketing it’s still not very widespread yet, so provide concise information on how to scan the code.  Revisiting Verizon’s campaign, their QR code is large and vibrant red, and beneath it is a brief set of instructions on how to use the code, which helped them reach around 25,000 people during their campaign.

Whether it’s exclusive media, deals or freebies, always direct your audience to something that will matter to them and make sure that your content—whatever it may be—is optimized.  QR code holds data that must be scanned by mobile devices and less data makes QR code easier to scan and more accessible to those with low quality cameras.  Use URL shorteners, compress images and keep video and text short.

And, no matter what, be creative.  Creativity is vital to the success of any marketing campaign, and QR campaigns are no exception.  QR code doesn’t have to be limited to posters and flyers; it can be added to video, business cards, merchandise, shopping bags, windows or anywhere else you can think of.  It’s all about creating an interactive experience.

By taking the time to carefully consider and plan these aspects of a QR code campaign—as should be done with any campaign—you’ll position yourself to take advantage of what is a rapidly growing market.  QR code scanning increased by 1200% between July and December of 2010 and—as tends to be the case with technology—the numbers keep growing, as does the success that companies are having with QR code campaigns.

As mobile technology continues to become more widespread, knowing how to properly use mobile marketing techniques will become more and more vital to the success of future campaigns, and that’s why it’s important to properly leverage what QR code has to offer.  It’s simple, it’s affordable and it offers limitless options, but how people use it will define how it reshapes mobile marketing.



B. Marhamat

What Stephen Hawking Can Teach You About Social Media Strategy!

What Stephen Hawking Can Teach Us About Social Media Marketing


Rock stars become famous but physicists typically work in obscurity. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. One of his books, A Brief History of Time, was on The Sunday Times
best-seller list for 237 weeks—a record that still stands.

When it comes to social networking and social media marketing, what can you learn from this extremely accomplished scientist?

  • Become an expert and be recognized as an expert. In his field, Hawking is recognized as the expert on space and physics. He is currently Director of Research at the Centre for Theoretical Cosmology in the Department of Applied Mathematics and Theoretical Physics at the University of Cambridge. When NASA held its 50th anniversary celebration in 2008, Hawking gave the keynote speech. As part of your social media strategy, incorporate tactics that position you and your company as the expert.
  • Speak and travel. Hawking is almost 100% paralysed; he has ALS (Lou Gehrig’s disease). Not only can he not move, but he can only speak with the assistance of a specially programmed computer that offers a synthesized voice. Yet despite these difficulties, he travels widely in order to give speeches. It’s an old school tactic but speaking in front of groups in your space remains an effective way to reinforce your social media presence.
  • Overcome all obstacles. Despite his debilitating ALS, Hawking leads an extremely productive life. In addition to speaking, he appears on television, writes, has a family life (he’s written several books with his daughter Lucy), and continues his extensive research. So there’s absolutely no excuse for anyone to feel they are not executing a social media marketing strategy because they have hurdles in the way. Hawking is living proof that we can all deal with any obstacles.
  • Be published. Hawking’s books include The Nature of Space and Time, the aforementioned A Brief History of Time, and The Grand Design. Publishing a book (or books) remains one of the most powerful and potent social media weapons. As an added bonus, the content can be repurposed for other marketing uses. And if you’re not a writer or you don’t have the time to write a book – or, like Hawking, you’re paralysed and you have to write using a special device – you can collaborate or hire a writer. Hawking has worked with co-authors on many of his books. If your book isn’t quite ready, then start a blog.
  • Get on screen. Hawking is quietly a media star. He has played himself in many television shows including Star Trek: The Next Generation. And yes—he’s been on The Simpsons and there’s even a Stephen Hawking action figure. While you might not have an action figure made of you and your animated doppelganger might not be designed by Matt Groening, you can still “appear” on TV by filming short videos and posting them on your website, blog and video sharing sites like YouTube.

If you’re a physicist and you’re interested in space and time, then you’ll find Stephen Hawking’s work vital. But if you’re “just” a business person striving to expand your social media marketing reach, then Hawking could provide plenty of inspiration to help your brand reach the stars.



M. Perroglino